Data-driven creator marketing agency
Creator campaigns should not be treated as isolated, last-minute add-ons. We combine Fortune 500 commercial modelling, raw creator intuition, and absolute operational precision to put creator-led ideation at the undisputed core of your media plan. We turn feed culture into measurable commercial impact.
The specialist influencer marketing agency behind high-impact creator campaigns for the world's most ambitious brands.
How we blend custom software, un-siloed creator selection, and real-time performance tracking to build campaigns that actually connect.
We engineered an end-to-end ecosystem for ourselves, our clients, and our creators. ThreadOS™ handles shortlisting, compliance, and payments in one central hub. It features Fred AI – our context-aware campaign co-pilot designed to identify real-time bottlenecks and streamline complex workflows.
We don't manage creators, so your media plan is never limited to an in-house list. We take a pure audience-first approach – mapping your target personas to identify trusted voices wherever they live, whichever language they speak, and whichever platform they dominate. Careful, human-led, AI-assisted vetting ensures complete brand safety at every step.
Strip the guesswork out of creator marketing before a brief is even signed. Our proprietary engine maps subcultures and analyses historical data to forecast campaign benchmarks. It tracks high-intent engagements from click-throughs to checkout, compounding in intelligence with every campaign.
Turn organic creator hits into high-performing ad assets. Our dedicated paid social team manages the complete lifecycle – from forecasting and usage licensing to deploying, testing, and scaling creator assets directly inside your ad accounts.
Seamlessly bridge the gap between live video and real-time checkout. By embedding interactive shoppable experiences directly into creator streams, we convert spontaneous audience intent into measurable sales.
We operate across 30+ international markets, ensuring your brand weaves seamlessly into distinct cultural dialects, everywhere. Always on, always compliant, and always optimised – we make international expansion feel native to local feeds.
How we take a campaign from initial audience mapping through to launch, measurement, and ongoing refinement.
Combining worldwide infrastructure with local market nuance. No awkward translations – just authentic creator resonance in every market.
We don’t manage talent – we discover it. Free from roster bias, we map real audience data to identify the exact voices shaping culture and connect them directly to your brand.
Courtney Daniella Jesse
Josh Oyinsan
Helen Anderson
Fu Izzy
Rose and Rosie
Charlessy
Hayls World
Craig & Aimee
Hermione Chantal
George Alexander
Taz Alam
Real campaigns, verified performance, and culture-first creative that moves the needle.
MOVEMBER
Tourism Ireland
Volvic
“The work landed exactly as we’d hoped, hitting KPIs with our 18–35 male audience while being exactly the kind of fun, engaging content the campaign called for, all delivered on time and to budget.”
We vet every creator partner through proprietary safety screening and human vetting before contract execution, ensuring complete brand alignment across tone, content history, and audience authenticity.
Red Thread handles all licensing, negotiations, and contracting directly. We ensure your legal and brand teams have complete visibility and total clarity over exact usage scopes, territory rights, and campaign timelines.
Yes. ThreadOS™ automates real-time reporting and supports data exports in multiple formats, ensuring seamless integration into your existing internal measurement frameworks.
